April 7, 2020

4 Unexpected Audiences that Can Benefit from your Threshold Virtual Tour

Alexis Brown

You’re excited. We’re excited. The internet is excited.

Sometime within the last few months, one of our Creators visited your location to capture a breathtaking 360-degree virtual experience.  They captured the perfect-angles, made you laugh, and even managed to avoid getting your cat in their shots.

It was a good time.

The only thing is, you’re still brainstorming ways to use your content.

No problem — we’ve got you covered.

Here is a list of 4 audiences who you can market your 360-degree virtual experience to:

Wedding and event planners

Does your location offer open spaces ideal for socializing, dancing or mingling? Try marketing your space to wedding and event planners by using your virtual experience to highlight its versatility and size. Like a still-image, virtual experiences provide planners with the general vibe of the space. However, they are unique in their ability to provide planners with ways to engage with the flow of a space, architecture, and quirky features.

Musicians and artists

Musicians and artists love a cozy venue to perform their pieces. Does your venue offer a stage, platform, or performance path for them to showcase their work? Show. It Off. Up and coming artists love exploring new opportunities for engaging with their audiences. Help them to understand how your venue could further their reach, and potential to connect with their fans.

Sports fans

Is your town or city home to a population of sports fans? Provide them with the opportunity to explore premium parts of your venue. Tailgaters, fundraisers, and corporate groups will love the opportunity to tour your facility’s meeting spaces, clubhouses, pools, bars, or balconies as they plan out a fun-packed experience for their special day.


Theater patrons are keen on supporting arts and cultural events through critique, conversation, and socializing. This usually happens before and/or after a show. Use your content to showcase charming nooks and unique historical features within your space that can draw patrons from near and far.