March 25, 2020

Former HERE Executive Named CEO of Threshold 360

Jordan Raynor
Daniel Kraus

When we launched Threshold publicly nearly two years ago, we unveiled an audacious vision to “allow anyone to virtually step inside of any location on earth.” Today, I am proud to say that we are well on our way to making that vision a reality, with 360° experiences created for nearly 125,000 hotels, restaurants, and attractions in 19 countries, which are being viewed more than 2,000,000 times every single day. But what I’m most excited about are the incredible results this content is driving for destinations and hotels that are leveraging the Threshold Platform to help leisure travelers and meeting planners make decisions about where to go offline.

Because of the impact we are having for our customers, Threshold is growing faster than ever before. In fact, our growth in February was double our next best month in the company’s history. All of this momentum is making us even more bullish about our future. In order to best capitalize on the massive opportunity that lies ahead, I have spent the last few months working with our Board to recruit a new CEO who can take this venture to an even greater scale. I am thrilled to announce that we have found that leader. Effective today, Dan Kraus is the new CEO of Threshold 360!

A proven technology veteran, Dan has a tremendous amount of experience scaling tech startups, most recently with the successful exit of ShareIQ, as well as managing location-based products within large organizations, including Microsoft and HERE. At HERE, Dan ran product management for HERE’s Enterprise Location Platform, including the company’s StreetLevel imagery product—the only significant competitor to Google Street View at the time. In October of 2018, Dan moved from Berlin to Tampa to join Threshold as our Chief Product Officer, and since then, he has been instrumental in steering the direction of the product and the company as a whole.

In addition to Dan’s transition, I am excited to announce that I will be taking on a new role as Executive Chairman of Threshold 360. In this capacity, I will continue to be an active participant in the life of the company, working in partnership with Dan and our stellar leadership team to finish the work what we have started together. With this new leadership team in place, our customers, team, and investors, can expect an even greater future for Threshold 360!