March 25, 2020

How Santa Monica increased clicks to partner websites by 600%

Jordan Raynor

One of the most common metrics DMOs use to demonstrate impact for local partners is the amount of traffic the DMO's website has driven to the website of their hotel, attraction, or restaurant partners. Adding Threshold's 360° experiences to your partner listing pages is one of the most effective ways to make these numbers go through the roof. Santa Monica Travel & Tourism is a fantastic example: Since adding Threshold 360 content to the DMO's website, clicks to partner websites have risen by an average of 600%!