November 15, 2019

Meet Field Operations

Rena Fogliano

Welcome to Field Operations: the department where we figure out how to solve the complex execution of capturing and creating experiences for thousands of locations in national destination markets. In the past two years, after exiting R&D and beginning the journey of signing over 40 customers, we’re constantly on the path of how to best showcase our customer’s destinations. Everyday we face unique and exciting challenges that seemingly have easy answers but are a lot more complex in practice. It’s our job, and passion, to continually showcase each location in the best light possible.

We’re the team that works hand in hand with customers to actually produce the experiences. We’re the boots on the ground. We spend a lot of our time interacting with customers and their partners as well. Our Field Operations team is in charge of everything that pertains to production of our content. We recruit Creators (hand-selected to best fit the market and customer), we create the outreach to their partners, we call and talk to their partners as well as maintain the communication every step of the way. We tackle each hurdle with a smile and can do attitude -- we’re all here because taking on this vision is important to us.

In true startup fashion, we all wear a number of hats and have worn a number of titles over our time at Threshold 360. One of the coolest things about us is that we were all full time creators. We’re uniquely qualified to solve any production challenge that comes our way. As our presence in the world grows, unique problems arise and our team quickly adapts, finds a solution, and moves onto the next one. We’re all constantly adapting, evolving, and learning from quite possibly the greatest roller coaster ride on the planet. We’re also really fun, too.

Will Barrett, Director of Field Operations

How long have you been with the company, and what’s your background?
I've been with Threshold for just over 3 years. I'm Tampa-born and bred. My vocational background is in grassroots DIY start-ups.

What does the role of Direct of Field Operations include? What does your day to day look like?
As the Director of Field Operations, I'm entrusted with our sourcing model. Our big problem is this: how do we quickly capture 360° imagery on a global scale? My day-to-day includes building the team and the processes to make this happen. I spend a good portion of every day meeting with and coaching our team while ensuring that we have the resources, tools, and talent that we need to grow and optimize our operations.

What’s the most challenging aspect of it?
Our rate of change is unique -- even for a start-up. Our targets and new problems change daily and weekly, not monthly and quarterly. Keeping up with this change while maintaining a stable team and production pipeline is a tall order.

What’s the most rewarding aspect?
What were doing has never been done before. We're the only ones who have tried and succeeded to any degree. What we know, no one else knows. I see every day, every new problem, every new process and solution, as further differentiating ourselves. Knowing this is extremely rewarding.

What makes you want to come to work every day?
My last answer is empty without the people. Outcomes of a venture like this are unpredictable. To sustain, you have to savor the journey and the journey is best experienced with others. My colleagues motivate me to show up every day.


Ryan Martin, Field Performance Manager

How long have you been with the company, and what’s your background?
I’ve been with Threshold 360 for a little over 2 years now. I have quite an eclectic background, but the experience I used the most in my current role at Threshold 360, was my previous work as a Professional Development Lead at an arts non-profit in Oakland, California. I led citywide projects, collaborating at times with dozens of teachers and 1000’s of students. With lots of moving parts it reminds me of Field Operations department at Threshold 360.

What does the role of Field Performance Manager include? What does your day to day look like?
As a Field Performance Manager, my day to day changes drastically, though the general goal I have is to check the pulse of the projects the Project Leader and Project Manager are carrying out, identify what the stress points are, and collaborate with the team to implement solutions. In addition to supporting the team, I provide KPIs to the Director of Field Operations at the completion of each project.

What’s the most challenging aspect of it?
The most challenging part for me has been finding time or a method to acknowledge my peers and all the hard work they do. With most of my team being remote, or working remotely myself, it’s hard to find an equivalent to the ease of bringing in some treats into the office occasionally -- when I work 2,900 miles away from headquarters. I got to get better at this!

What’s the most rewarding aspect?
The people. Many of us come from different backgrounds, spread across the United States. It is a great way to learn and grow, working with others from different previous job experiences and personal backgrounds.

What makes you want to come to work every day?
The mission of the company makes me want to come to work everyday. I still remember the magic I felt the first time I saw Google Earth; I pulled my friends to the computer screen to show them every childhood apartment neighborhood I grew up in and the route I would walk to school from home. While our company has commercial interests in showing viewers spaces they have never visited -- the database we are creating is documenting past experiences, something as humans we tend to want to relive nostalgically and share. I look forward to seeing what the public chooses to use our product for and how they curate and share our content.


Beau Trapp, Project Leader

How long have you been with the company, and what’s your background?
I've been with the company for just over a year. I've had jobs across the board, from barista to customer service at a help desk, but my strengths have always been in project management and planning. I enjoy building processes from the ground up, finding the holes in them, and then making them as efficient as possible.

What does the role of Project Leader include? What does your day to day look like?
I'm currently a Project Leader for Threshold 360. As a project leader, I spend my days working with customers and Creators across the country to ensure that our projects are carried out in a timely manner and up to the highest of product standards. This includes developing a project timeline specific to the customer's needs and wants, coming up with the best solution to unique issues that arise, and communicating with Creators in the field to ensure as seamless of a capture process as possible.

What’s the most challenging aspect of it?
The most challenging part of being a Project Leader is I have to maintain a strong pulse on every project and be ready to pivot at a moment's notice. One minute, I'm on the phone with a location determining the best way to capture a lighthouse on an island in Newport, RI, the next minute I'm on a video conference with a Creator training them on best practices to capture hotels, and the next I'm hopping into a team meeting to collaborate with the team on how to make our scheduling process even more efficient.

What’s the most rewarding aspect?
Development. Seeing our products develop. Seeing our processes develop. Seeing the people around me develop. Seeing myself develop.

What makes you want to come to work every day?
Change. Every single day is different. I thrive on being adaptable and seeing our team rally toward our mission of allowing anyone to virtually step inside of any public space on earth.


Lizzie Cuthbertson, Project Manager

How long have you been with the company, and what’s your background?
I’ve been with Threshold 360 for 2 years. My background is in photography, so it was an easy transition into the world of 360 photography. I’ve always enjoyed working as part of a team and finding creative solutions to problems.

What does the role of Project Manager include? What does your day to day look like?
As Project Manager, I manage all of the resources required to execute a project successfully. I’m the person behind the scenes supporting the Project Leader so he can concentrate on customer and Creator needs.

What’s the most challenging aspect of it?
Probably the constant change. Our processes are always being updated based on new developments and needs. You have to be able to adapt without missing a beat.

What’s the most rewarding aspect?
But also still the constant change. We are given a lot of creative control over our processes. If we see something isn’t working as well as it could, it's our responsibility to identify the problem, create a solution, and then execute it. You have a very real sense of ownership over your job.

What makes you want to come to work every day?
Our team is really collaborative and supportive. Knowing that I have a group of people in my corner to bounce ideas off of and help me work through difficult problems is really inspiring.  

Ben Griffin, Training Coordinator

How long have you been with the company, and what’s your background?
I have been with Threshold for around 3 years now. I started in late 2016 as a contractor Creator. At that time, we were just open capturing, meaning we were capturing any and every location that we could in a city. It was a wild time! I am now working as the Training Coordinator on the Field Operations team.

What does the role of Training Coordinator include? What does your day to day look like?
The role of the Training Coordinator involves training all new Creators, creating and distributing training materials, and conducting additional training calls such as Hotel capture training. My day to day generally consists of communicating with existing and onboarding Creators, running training calls, and testing new equipment for increased capture efficiency.

What’s the most challenging aspect of it?
The most challenging aspect of my job is coordinating times to complete training calls. This sounds simple, but people have busy schedules!

What’s the most rewarding aspect?
My favorite part of this job is the people. We have an amazing team in office as well as remote. I also love being one of the first people to interact with new Creators, getting to explain the nuances of the job and seeing them get excited about the vision of the company.

What makes you want to come to work every day?
Same answer as above! I absolutely love the people I work with. It is such a unique opportunity to watch and help a company grow, and doing it alongside people who are excited and dedicated is extremely rewarding.


Lindsay Zeltzer, Creator Support

How long have you been with the company, and what’s your background?
I've been with Threshold since January 2018. Just before that, I was splitting my time as a tutor for adults with learning disabilities and art teacher. I've also spent a couple of years on and off in the event planning & catering world.

What does the role of Creator Support include? What does your day to day look like?
Creator Support focuses on providing content feedback, especially to our newer Creators, and being available as tech support and to answer general questions for the Creators. With the advent of bringing on contractors and our Creator team growing about 5 times its original size, we encounter new challenges daily at that scale, whether they have to do with the cameras we use or our Creator App (or using both), or how to handle different situations on-site at a location. We're also seeing a proportional influx of content which we want to be sure is captured according to our guidelines, but we also encourage them to capture using their own best judgment as photographers to highlight a location's unique attributes. They are using cameras that we provide them and our app together, which are both completely new to them, so we want to make sure they always feel properly equipped and supported from the outset of their work orders.

What’s the most challenging aspect of it?
Definitely keeping an eye on all the incoming content! But I find that once the Creator has seen the final product of their first 5-10 thresholds with our individual feedback, they really take it in stride and make HUGE improvements moving forward.

What’s the most rewarding aspect?
I have two!
1) I'm continually amazed that the Creators seem to pick up our capture style so quickly, and many are producing content that's on par with our veteran Creator team. It's a blast to click through their content and experience hundreds of places around the country right from my desk.

2) My favorite words to see from a Creator after working through a technical issue: "That worked!"

What makes you want to come to work every day?
Our peeps and seeing all their cool stuff!


Rena Fogliano, Recruiting Coordinator

How long have you been with the company, and what’s your background?
I’ve been with the company for about a year and a half now. I worked a lot of different jobs before this, bouncing between more analytical jobs and more customer facing ones, but the longest career that I worked was actually as a design drafter for a few door companies. I generally like both aspects of talking to people and solving complex problems with analytics, so my past work experience waned dramatically to either spectrum of those two things.

What does the role of Recruiting Coordinator include? What does your day to day look like?
As Recruiting Coordinator, I work hand in hand with Will. A lot of my role currently focuses on handling the tasks of recruiting and building the processes so Will can make more informed decisions when it comes to hiring. Essentially, I handle a lot of smaller and imperative tasks when it comes to staffing our Creator teams. This means that I’m in charge of posting job listings for Creators, vetting, setting up interviews, sending proposals to Creators, and working on continually evolving our system to hire the best. I spend the majority of my time listening to interviews, vetting and researching candidates, setting interviews up and the outreach that goes along with that. As well as once we find the perfect candidate, I create a proposal for them and offer them a position. I also work on larger recruiting research. We’re continually trying to find the best talent we can, so I like to try to balance my day to have a few hours devoted strictly to getting better at hiring.

What’s the most challenging aspect of it?
I think the most challenging aspect for me is slightly secondhand. We interview a lot of really talented people, and sometimes interviewing in general is stressful for them, which doesn’t produce the best interview. It makes it really difficult to gather the information that we need to find the best fit. If anyone out there is stressed about interviewing, my advice is: it’s all in the preparation. Practice and researching the company goes a long way!

What’s the most rewarding aspect?
I love to see Creators that I had a hand in selecting and interviewing succeed, and then all their cool content. I also really enjoy all the personalities and talents and knowledge that each Creator brings to the table, and getting to see that showcased. I feel a somewhat personal sense of pride when we get praise from a business manager or owner on how amazing our Creators were on site.

What makes you want to come to work every day?
The reason why I love this company and this job is that we get solve unique problems every day. I enjoy creating and building things, so every day I get to build something. We’re also huge on collaboration and our staff is filled with incredibly talented people. Threshold 360 has a really diverse, successful, and smart group of employees and learning and talking to them is part of what makes me happy. The leadership also does an incredible job of listening to their employees and allowing their opinions to be heard. This is the best company that I have worked for (and I do tell everyone I meet this).