For more than 100 years, the San Francisco Travel Association has worked on behalf of its partners to promote San Francisco as the destination of choice for conventions and leisure travel. More than 1,300 Bay Area businesses are San Francisco Travel partners, making the San Francisco Travel Association partnership base one of the largest of any convention and visitors bureau worldwide. Partners also make San Francisco Travel one of the largest and strongest business associations in San Francisco. Partner companies collaborate with the organization to sell San Francisco as a destination for individual travelers, groups, domestic and international association and corporate meetings — efforts that help make San Francisco a vibrant place to do business.
In 2019, San Francisco Travel partnered with Threshold 360 to create a 360° experience for members of the San Francisco Travel Association's destination website: www.sftravel.com. Lynn Bruni-Perkins, VP of Global Marketing for the San Francisco Travel Association tells us why she feels that 360° content is ideal for the tourism industry.