March 25, 2020

Threshold 360 Announces One Billion Virtual Tour Views

Threshold 360, a leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced that its virtual tours have been viewed over a billion times.

Threshold Virtual Tours™ bring a new dimension of visual experience to Hospitality and Tourism, enabling individuals to actively explore and discover destinations, and choose the best places to visit. Thanks to its quickly-expanding distribution and syndication network, Threshold viewership has seen double-digit growth each month this year, and the company achieved this most recent milestone in the first days of March.

“Threshold Virtual Tours are viewed millions of times every day and have proven a powerful way for our customers to increase user engagement and conversion,” said Steven Cook, Head of Marketing for Threshold 360. “We’re thrilled to have reached this milestone in our growth and are continuing our efforts to further expand our distribution and syndication network.”

For customers, the Threshold virtual tours Platform provides a wide array of creation and distribution tools – enabling customers to re-target interactive media across paid, owned, and earned media channels, and create impactful visual campaigns that directly drive engagement and bookings. The Threshold library of virtual tours comprises hundreds of thousands of locations - including hotels, restaurants, retail stores, cafes, bars, and attractions.

Threshold 360 customers have experienced significant growth in overall engagement and conversion after adding Threshold Platform to their marketing and sales efforts. Destination customers see an average 1.5M views/month on Threshold’s syndication network, and average one room booked for every ten visitor engagements with Threshold virtual tours,