May 17, 2019

Looking to target your audience? 360º experiences make it happen!

Sydnee Robinson

In our ever-evolving digital age, the tactics that forward thinking brands are using to garner online engagement are quickly changing. Traditional forms of content - such as still photos and long-form videos - are rapidly being traded for more unique and versatile forms of media. Few modes of this preceding marketing continue to be effective, but to what extent do they still engage your targeted consumers?

This is where 360º content comes in!

As the industries leading 360ª platform, Threshold 360 has recognized the benefit that 360º content can bring to increase audience reach and engagement with your hotel or DMO's website. Simply put, our 360º content delivers results while providing an extraordinary tool that allows anyone to virtually step inside of any hotel or directory listing in your destination.

Our platform allows you the freedom to implement your 360° content any way you want. We provide you with the tools to seamlessly market your location in a way that attracts more visitors, increases hotel bookings, and engages meeting planners.

Enhance your directory

Tired of stock images and outdated photos from business partners? Consider them a thing of the past. With Threshold 360's content platform, destinations - such as Visit Lake Charles - have drastically enhanced member presence on their directory when showcasing location listings. Our interactive and up-to-date 360º videos allow meeting planners and prospective guests to engage with each listing; vastly encouraging the decision to visit a location.

Allow guests to imagine your space in a unique way                                                         

With Threshold 360 content, viewers get a true sense of your one-of-a-kind location. When utilizing our 360º technology, guests receive a complete view of your luxury hotel or destination - from every angle of your choosing. In contrast to still images that focus solely on a single element, our 360º content allows prospective guests to immerse themselves in every aspect of your space - from the meeting rooms and fitness center, to the spa and ballrooms.

Epicurean Hotel - Tampa, FL

User-friendly maps that highlight your favorite locations

In addition to 360º experiences, the inclusion of our customizable maps serve as a benefit to both you and your site's visitors. When choosing to utilize Threshold 360's maps as a supplement to our videos, South Carolina's Visit Beaufort created a powerful combination of interaction and idealization for guests browsing their listings.

By showcasing restaurants and other points of interest surrounding the Beaufort Inn, prospective guests are able to better visualize what the Inn has to provide - along with its lively neighborhood offerings.