April 7, 2020

What to Expect When You’re Expecting a Threshold 360 Creator

Jeremy Fairley

What To Expect…

In my role as Customer Success Manager, I am frequently asked questions from both our customers and prospective customers regarding the creator process and what exactly happens when our team captures a market. These questions range from “How do you capture the locations in my market,” to “what type of equipment will the creator bring with them?”

To better answer these questions, I sat down with Ryan Martin, Field Project Manager, and former full-time Creator to get his insight on what to expect when you are expecting a Threshold 360 creator in your market.

Ryan Martin

Q – Does the Creator notify each individual business location before they arrive?

Not always. Creators will arrive during the normal business hours of the locations. This helps Creators capture authentic content of each business, with minimal distractions to the locations and their patrons. In addition, we also make sure to send a piece of direct mail with a photo of the creator who will be in the market.  The mailer also helps to explain the project to the location owner and staff and what to expect.

There are however instances where we schedule with locations (hotels, unique venues, arenas etc) where we do schedule in advance with the location owner, so in those cases the businesses will be notified of our advanced arrival.

Q – How long does the Creator take at each business location on average?

As previously mentioned, hotels and similar spaces can be scheduled in advance, and those locations can take anywhere from 1-3 hours depending on the depth of experience at the property requested by the location owner/manager. Otherwise, each space/room of the average business takes only 1-3 minutes, depending on its size. Most locations will not even know we are there, it is that quick.

Q– Does the Creator identify himself/herself when at the location?

To keep from disrupting the staff or customers of the business, the Creator will often start their process as soon as they arrive at the location, before speaking to a location employee. If a location employee does inquire, theCreator will identify themselves and talk through what they’re doing at the business.  In all of our interactions with location owners, we try and reiterate that this is a service their DMO is providing to them.

Q – Will the Creator schedule time for businesses that can’t accommodate for whatever reason?

Creators take into consideration that there will be several locations that are not able to accommodate the day of their visit. It often comes up, thatCreators will be returning to that same neighborhood to capture other locations, and this is when a Creator may do their best to schedule with a location for a later date.