Visit Jacksonville incorporated Threshold 360 within their destination website in an effort to showcase topic-based collections within their destination. Utilizing Threshold Maps, Visit Jacksonville is able to showcase areas of interest that appeal to specific visitor groups. For example, Visit Jacksonville has created a custom Threshold map to showcase museums and exhibits within the Jacksonville region. This allows website visitors with an interest in history to easily discover all of the historical offerings within the area.
At Threshold 360, we believe that topic based content is an important part of developing destination website content. Every visitor travels to your destination for a different reason. Utilizing Threshold Maps to create topic-based content allows you to appeal to your audiences' specific interests. By utilizing Threshold 360 content, Visit Jacksonville generated over 400 hours of 360° content views and drove over 15M Google views for their destination members during a 4-month period.