Threshold Capture

Threshold 360 leads the industry in scalable, high-quality virtual tour capture. Across the past 5 years, we’ve pioneered a set of techniques that allow us to quickly capture almost any kind of location, from small shops to major, Las Vegas Casinos. We’ve completed projects that range from a single location, with a single tour, through massive coastal markets with over 1800 individual capture targets. To date, our Field Operations team has captured Threshold Virtual Tours™ at more than 125,000 locations around the world, in more than 100 cities. Most importantly, our professional 360 photographer partners– who we call Creators – make capture a simple, transparent, and non-invasive process. For most captures, no special preparation is required – and we work closely with your staff once on-site to understand the most important elements of your location.

Step 1: Hire Locally

For each market we capture in we hire a local team, train them, and certify them on our quality standards. We equip them with our software technology, and enable them to capture using standard high-resolution 360-cameras.

Step 2: Partner Communication

As the team is being trained up and readied, we work with you to plan your location capture – whether it be a single location, or hundreds of different locations. In the latter case, we work with you to clearly communicate time and date options to your selected locations - introducing them to our partnership and crediting you for bringing this valuable tool as a new resource for their location.

Step 3: Capture & Production

Once ready, we begin location capture. Smaller, unscheduled locations (such as shops or restaurants) typically take only a few minutes to capture. Larger, scheduled locations (such as Hotels or Theaters) take about an hour. As captured imagery flows back to our systems, we create Threshold Virtual Tours for each location. Each set of images passes through a 24-hour, multi-stage process including privacy processing (for facial blurring), color and luminance correction, image connection, and quality assurance.  Every single image produced is hand-checked for quality and accuracy.

Step 4: Training & Delivery

You immediately gain on-line access to images as they flow out of our processing stage. We generally provide full Platform training at this point - in the context of your own virtual tours. We also provide additional services at your request, such as advising as to optimal virtual tour placement on your website, and highlighting distribution opportunities for your virtual tours and maps across distribution and syndication channels.

Interested in telling your city’s story?

Open Creator Positions