Product Overview

The Threshold Platform allows Destinations, Resorts, Event Venues, and almost any other location organization to easily create and distribute virtual content to their audience across a wide array of marketing channels.

Delivering a powerful suite of tools to your marketing and sales teams

Threshold Virtual Tour™

Threshold’s interactive virtual tours deeply engage viewers and help tell the story of each location.  The detailed, user-controllable 360 views help bring the location experience to life, and provide the key decision-grade information required by users to make a choice to book or visit. Threshold’s simple, intuitive viewer controls are designed to be equally usable on mobile or desktop.

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Threshold Share Pages

Enabling delivery of customized virtual tours for almost any purpose, Threshold Share Pages allow platform users to select and deliver groups of virtual tours directly to customers to support specific marketing campaigns, sales efforts, and offers. Share Pages can also be easily posted to social media channels, websites, and directories – and can include customized Calls to Action (CTA) that enable targeted, measurable viewer click-throughs. 

Threshold Collection Maps

The Threshold Platform incorporates powerful, customizable Collection Maps, which allows your sales and services teams to easily curate and share virtual tour-enabled maps of neighborhoods. Whether showing a perspective of the surrounding neighborhood, or building an experience such as a wine trail or pub crawl, Threshold Collection Maps make it simple to highlight high-value locations and provide a full location context.

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Threshold Publishing

Using Share Pages and Collection Maps, Threshold Virtual Tours can also be easily shared across email, and onto social media – delivering either a link directly to a standalone Share Page, or – in some cases - an interactive virtual tour experience directly on the social media platform. 

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Threshold Analytics

The Threshold Platform incorporates powerful tools that help visualize and measure virtual tour views and engagement across all channels. Threshold Analytics provide easy-to-understand indicators of both content ranking and popularity. Analytics data can seamlessly be exported into standard formats for inclusion into higher-level marketing reports and charting. 

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