Product Overview

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The Threshold Platform allows destinations, resorts, venues, and almost any other location organization easily create and distribute virtual content to their audience across a wide array of marketing channels. Threshold Virtual Tours™ are designed to help visitors experience the true character of a location, and begin their location experience while online - making them a powerful tool for sales, marketing, partnership, and customer service teams. The Threshold Virtual Tour library is the most extensive in the industry - with over 100,000 locations, and half a million Virtual Tours. Viewed over 10 million times a day, this coverage helps ensure context and information about the neighborhood surrounding your location.

Threshold makes capturing locations and destinations simple. With a country-wide creative team that is capable of capturing hundreds of hotels, restaurants, shops and attractions, we’re able to quickly deliver fun, intuitive experiences that promote incredible online engagement. From downtown hotels, to remote parks and monuments, the Threshold team has captured virtually every size and type of location. 

For more details on how we capture, please explore our Capture page.

Threshold Virtual Tour™

Threshold’s powerful, interactive virtual tours deeply engage viewers and help tell the story of each location.  The detailed, user-controllable 360 views help bring the location experience to life, and provide the key decision-grade information required by users to make a choice to book or visit. Threshold’s simple, intuitive viewer controls are designed to be equally usable on mobile or desktop. Virtual tours can be easily embedded on web pages, sent via link, included in social media posts, or distributed countless other ways. 

Threshold Share Pages

Enabling delivery of customized virtual tours for almost any purpose, Threshold Share Pages allow platform users to select and deliver groups of virtual tours directly to customers to support specific marketing campaigns, sales efforts, and offers. Share Pages can also be easily posted to social media channels, websites, and directories – and can include customized Calls to Action (CTA) that enable targeted, measurable viewer click-throughs. 

Threshold Collection Maps

For many locations, the neighborhood is a critical part of the location experience itself. The Threshold Platform incorporates a powerful, customizable Collection Map, which allows your sales and services teams to easily curate and share virtual tour-enabled maps of neighborhoods. Whether showing a perspective of the surrounding neighborhood, or building an experience such as a wine trail or pub crawl, Threshold Collection Maps make it simple to highlight high-value locations and provide a full location context. Just as with Threshold Virtual Tours,  Collection Maps can easily be embedded on a website, shared by mail, or posted to social media. Platform users can also add custom locations, featuring both 2D imagery and Youtube videos, for any locations not enabled with virtual tours. Thanks to their ‘real-time’ nature, Collection Maps can be used by visitors on-site on their mobile devices – providing dynamic guidance on which surrounding places to explore.

Threshold Publishing

Using Share Pages, Threshold Virtual Tours can also be easily shared across email, and onto social media – delivering either a link directly to a standalone Share Page, or – in some cases - an interactive virtual tour experience directly on the social media platform. 

Threshold Analytics

Accurate impact measurement is a critical element of online media investment, and the Threshold Platform incorporates powerful tools that help visualize and measure virtual tour views and engagement across all channels. Threshold Analytics provide a clear view of both individual (single location) and aggregate (multi-location) metrics, providing easy-to-understand indicators of both content ranking and popularity. Analytics data can seamlessly be exported into standard formats for inclusion into higher-level marketing reports and charting. 

Platform Tiers

The Threshold Platform is available in several tiers, reflecting different user needs. Any tier can support any number of different locations – making it easy to combine both coverage and technical requirements in an appropriate package. 


Designed to principally target owned media, including website and social-media channel distribution, the Standard package provides a powerful first step into the world of virtual tours and mapping.


Expanding on Standard with further mapping and content distribution abilities, the Premium package is designed to fully support shared media, and maximize use of 3rd party platforms and channels for content distribution and syndication.


The Professional package builds on the content distribution available in Premium and enables brand impact into paid advertising - expanding the total number of maps, adding functionality for creating custom locations, and also enabling the delivery of branded Threshold Tours and Maps into paid media channels. 

Excited to see how Threshold can redefine you location?

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