Sonoma County Tourism

Partnering to capture over 700 virtual tours

Sonoma County Tourism (SCT) is the region’s official destination stewardship organization. Just 30 miles north of San Francisco, Sonoma County is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal.

SCT first partnered with Threshold 360 in 2019 to bring the region to life virtually through Threshold Virtual Tours. SCT continues to support visitors to explore Sonoma virtually, with a plan to deliver virtual tours to over 700 different Partners. To date, Sonoma County tours have been viewed online tens of millions of times.

“Sonoma County Tourism is thrilled to partner with Threshold 360, This kind of virtual technology and visitor experience is more important than ever. Now visitors, meeting planners, and others can view hundreds of Sonoma County businesses from wherever they are in the world.”

Todd O’Leary – VP Marketing & Communications

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