Threshold for Destinations

Exponentially increasing the DMO’s relevance to every stakeholder

We give destinations access to unique 360° experiences for an unlimited number of hotels, restaurants, and attractions.

Threshold Viewer

Unique, quality content for every partner

This is a Threshold. Unlike most 360° content that is either video or photos, Thresholds are both. Embed the Threshold Viewer one time and you'll instantly have amazing 360° experiences live on every partner's listing page on your DMO's website.
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Threshold Maps

Build maps of 360° experiences in under 5 minutes

The Threshold Map builder makes it simple for any Sales or Marketing team to hand-pick 360° experiences of hotels, restaurants, and attractions, and display them on a map that ties the destination together for meeting planners, event attendees, or leisure travelers.
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Google Upload

Take credit for millions of media impressions every month

According to Google, adding interior 360° experiences to a search result doubles the chances someone will visit a hotel or restaurant in person. We’ve made it affordable for your DMO to provide this valuable content for an unlimited number of locations in your destination, making you an even greater hero to your partners.
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Threshold Dashboard

Visualize the impact you’re having on meeting planners and leisure travelers

From the Threshold Dashboard, you will have access to powerful analytics that show you how meeting planners and leisure travelers are engaging with Threshold content on your website. You’ll also be able to view the growing number of impressions your DMO is driving for local partners on Google.

Interested in Learning More?

Watch our short online video demo or schedule a time to speak with a member of our Business Development team.
Your Partners
A subscription to Threshold 360 exponentially increases the value of your DMO to every stakeholder, including your local partner hotels, restaurants, and attractions. After embedding the Threshold Viewer on the DMO’s website, our customers have reported up-to a 727% increase in clicks to their partners’ websites.
Meeting Planners
Having unique, quality 360° experiences for 100% of your hotels, meeting rooms, convention centers, and other venues, makes your DMO significantly more relevant to busy meeting planners. After adding Threshold content to their websites, DMOs have reported up-to a 291% increase in RFP submissions.
Leisure Travelers
Once you have a leisure traveler engaged on your website, keep them there by giving them the content they need to plan a trip to your destination. After embedding Threshold's 360° experiences, DMOs have reported up-to a 66% increase in pageviews and an astonishing 16% increase in booking conversions.
HOW WE DO IT

We’ve created 360° experiences at nearly 125,000 locations in more than 100 destinations.

We will work with you to deliver a series of messages to your hotels, restaurants, and attractions, introducing them to our new partnership and giving you credit for bringing this valuable tool to the destination. We will then create 360° experiences for an unlimited number of locations in your destination in a matter of weeks. Once your content has been created, you will immediately gain access to the Threshold Platform—a powerful suite of tools that allows you to easily share these 360° experiences across multiple digital channels.
CRM / CMS Integration
Threshold content integrates seamlessly with the top CRM and CMS systems in the DMO space, including Simpleview, Tempest, and Drupal.
Cvent Integration
Any Threshold Map can be customized to a meeting planner’s specific needs and shared directly via Cvent.
Social Media
With the ability to export any 360° experience as a video file, you’ll have an engaging piece of social media content for every location in your destination.

"From the start, Threshold 360 has been great to work with. The integration has been seamless, their customer service has been responsive and our partners are loving it! This content is driving engagement to new levels and works very well within our budget. What started as an opportunity to enhance the visitor experience on our website has surpassed all projected outcomes. We're excited to see how far we can go with their products as we incorporate the features throughout our multiple platforms!”

Rob Wells, Visit Beaufort South Carolina

“Threshold 360 has been a great tool to elevate our partners within the destination. Our meeting professional clients love having the option to not only read about the various locations and things to do in Kissimmee but also view and experience them through this innovative platform from their computer or mobile device. The team as Threshold 360 has been wonderful to work with and very helpful when it comes to customizing options for specific client requests.”

Michelle Moore, Director of Sales at
Experience Kissimmee

“Adding Threshold 360 content to the Discover Long Island website has been a tremendous asset in driving digital reach. Visitors to the website are staying on average 45% longer than they had prior to adding this component and average bounce rate decreased by 47%. We’re driving hours of video views, 38% of which are consumer interactions with the 360 content. This service has been a great asset to our partners, many of whom would not be able to showcase their business in such a visual manner.”

Jamie Claudio, Vice President, Marketing & Sales at Discover Long Island

“The decision to partner with Threshold 360 was a no brainer. For the amount of money we would typically spend on a single photo shoot, Threshold 360 was able to deliver 360° interactive videos for hundreds of locations in our destination.”

Jason Holic, VP of Digital Marketing at Experience Kissimmee