Threshold for Destinations delivers unique, high-quality 360° virtual tours through your website, and easily syndicates that content across all your digital channels – including Google and Cvent – to directly target your meeting planner customers.
The Threshold Platform has repeatedly proven to help major DMO’s drive customer engagement and boost overall conversion.
Hear from Lynn Bruni-Perkins, VP of Global Marketing at San Francisco Travel, about partnering with Threshold 360 and the value of integrating virtual tours into destination marketing.
Thanks to the extensive coverage possible within each destination – the Platform enables a DMO to deliver a truly holistic perspective on their destination, deliverable across a wide variety of social media and other channels. Threshold content can also easily flow into event proposals and media presentations – providing a wealth of source material that drives downstream engagement and conversions.
Threshold Virtual Tours provide a powerful tool for attracting and engaging meeting planners, providing them with a deep content experience that includes meeting spaces, room types, F&B, amenities, and a clear view of neighborhood location. Thanks to the extensive coverage Threshold provides for individual hotels, meeting planners can quickly and easily make both visit and commitment-level decisions about hotels, conference and dining facilities, and local attractions.
Threshold Virtual Tours provide a rich visual experience for site visitors, bringing the true character of hotels, restaurants, and attractions to life, and significantly increasing overall engagement. On average, Threshold destination customers experience over 2M additional views per day, and publish their Threshold Virtual Tours across a wide array of platforms including Google Business Listings, Cvent, and Facebook.
Convention and meeting decisions are typically driven not just from individual locations, but from understanding all the different parts of a destination - including neighborhoods. Threshold Collection Maps make it simple to tell your overall Destination story – highlighting high-value locations and neighborhoods, proposing and showcasing exciting events like wine tours and hiking trails. Collection Maps help meeting planners and leisure travelers alike understand options, experiences, distances, and your destination as a whole.
Understanding and communicating ROI is a critical part of any Partner program. The Threshold Analytics system provides a powerful but approachable suite of tools for measuring user activity, allowing you to quickly and easily track and visualize engagement and conversion for each one of your Partner locations, as well as export and integrate these metrics into a monthly or annual report.
