Threshold for Destinations

Threshold for Destinations delivers unique, high-quality 360° virtual tours through your website, and easily syndicates that content across all your digital channels – including Google and Cvent – to directly target your meeting planner customers.

The Threshold Platform has repeatedly proven to help major DMO’s drive customer engagement and boost overall conversion. 

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Deliver unique, consistent content

Thanks to the extensive coverage possible within each destination – the Platform enables a DMO to deliver a truly holistic perspective on their destination, deliverable across a wide variety of social media and other channels. Threshold content can also easily flow into event proposals and media presentations – providing a wealth of source material that drives downstream engagement and conversions. 

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"Adding Threshold Virtual Tours to our website has been a tremendous asset in driving digital reach. We’re driving hours of video views, 38% of which are consumer interactions with the 360 content. This service has also been a great asset to our partners."

Jamie Claudio, VP Marketing & Sales

Discover Long Island

"Threshold 360 provides an incredible service. Threshold Collection Maps have proven to be extremely valuable to our sales team when working with meeting and event planners. The Threshold 360 team has been great to work with."

Kimberly Bollinger, Sr. Sales Manager

Grand Hyatt Tampa Bay

"The decision to partner with Threshold 360 was a no brainer. For the amount of money we would typically spend on a single photo shoot, Threshold 360 was able to deliver 360° interactive videos for hundreds of locations in our destination."

Jason Holic, VP of Digital Marketing

Experience Kissimmee

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Directly target Meeting Planners

Threshold Virtual Tours provide a powerful tool for attracting and engaging meeting planners, providing them with a deep content experience that includes meeting spaces, room types, F&B, amenities, and a clear view of neighborhood location. Thanks to the extensive coverage Threshold provides for individual hotels, meeting planners can quickly and easily make both visit and commitment-level decisions about hotels, conference and dining facilities, and local attractions. 

Drive millions of branded impressions

Threshold Virtual Tours provide a rich visual experience for site visitors, bringing the true character of hotels, restaurants, and attractions to life, and significantly increasing overall engagement. On average, Threshold destination customers experience over 2M additional views per day, and publish their Threshold Virtual Tours across a wide array of platforms including Google Business Listings, Cvent, and Facebook.

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Discover how Threshold Virtual Tours and Collection Maps can both help drive convention center bookings, and highlight your convention center neighborhood.

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Use Maps to tell the story

Convention and meeting decisions are typically driven not just from individual locations, but from understanding all the different parts of a destination - including neighborhoods. Threshold Collection Maps make it simple to tell your overall Destination story – highlighting high-value locations and neighborhoods, proposing and showcasing exciting events like wine tours and hiking trails. Collection Maps help meeting planners and leisure travelers alike understand options, experiences, distances, and your destination as a whole.

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Visualize and measure results

Understanding and communicating ROI is a critical part of any Partner program. The Threshold Analytics system provides a powerful but approachable suite of tools for measuring user activity, allowing you to quickly and easily track and visualize engagement and conversion for each one of your Partner locations, as well as export and integrate these metrics into a monthly or annual report.