Threshold For Destinations

Threshold 360 is the leading platform for creating and distributing 360° experiences that tell the story of a destination. In addition to delivering unique, high-quality 360 virtual tours through your website, the platform allows you to easily syndicate that content across all your digital channels – including Google and Cvent – to directly target your meeting planner customers. The Threshold Platform has repeatedly proven to help major DMO’s increase content consistency, drive customer engagement, and boost overall conversion. 

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Deliver unique, consistent content

Threshold’s process delivers unique, quality content for each partner, significantly increasing both online user-engagement and referrals. Thanks to the extensive coverage possible within each destination – the platform enables a DMO or CVB to deliver a truly holistic perspective on their destination, deliverable across a wide variety of social media and other channels. Threshold content can also easily flow into event proposals and media presentations – providing a wealth of source material that drives downstream engagement and interest. 

“Threshold 360 provides an incredible service by supplying us with quality 360 content for our hotel. Threshold Collection Maps have proven to be extremely valuable to our sales team when working with meeting and event planners. The Threshold 360 team has been great to work with.”

Kimberly G. Bollinger, CMP Senior Sales Manager

Grand Hyatt Tampa Bay

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Directly target Meeting Planners

Threshold Virtual Tours provide a powerful tool for attracting and engaging meeting planners, providing them with a clear view of the location experiences had by event attendees. Thanks to the extensive coverage Threshold provides for individual hotels (including coverage of all room types), meeting planners can quickly and easily make both visit and commitment-level decisions about hotels, conference and dining facilities, and local attractions. 

Drive millions of branded impressions

Threshold Virtual Tours provide a rich visual experience for site visitors, bringing the true character of hotels, restaurants, and attractions to life, and significantly increasing overall engagement. On average, Threshold destination customers drive over 2m additional impressions on a monthly basis, using an extensive array of downstream media options such as Google Business Listings, Facebook, Instagram, and more.

Use Collection Maps to tell the story

Conference and Group Booking decisions are typically driven not just from individual locations, but from understanding all the different parts of a Destination - including neighborhoods. Threshold Collection Maps make it simple to tell your overall Destination story – highlighting high-value locations and neighborhoods, proposing and exciting events (wine tours, hiking trails). Collection Maps help meeting planners and leisure travelers alike understand options, experiences, distances, and your destination as a whole.

Visualize and Measure Results

Understanding and communicating ROI is a critical part of any Partner program. The Threshold Analytics system provides a powerful but approachable suite of tools for measuring user activity, allowing you to quickly and easily track and visualize engagement and conversion for each one of your Partner locations, as well as export and integrate these metrics into a monthly or annual report.