Location of the Week:
AT&T Stadium in Arlington, TX. Home of the Dallas Cowboys!

*Each week, we highlight a Location of the Week, hand-picked by our Content Production Team, who reviews and edits all content before going into our customer’s dashboards.


The AT&T Stadium stands as a modern marvel and a testament to the grandeur of sports culture in the U.S. Home of America’s team, the Dallas Cowboys, this architectural masterpiece is more than just a sports arena; it’s a shrine for football enthusiasts, a hub of entertainment, and a symbol of Texan pride. With a seating capacity of over 100,000, it’s one of the largest domed stadiums in the world. Adorned with a 160×72-foot Jumbotron, a remarkable collection of art and memorabilia featured throughout, and state-of-the-art luxury suites, the venue attracts a variety of events, which is particularly important to our Destination Marketing partner, the Arlington Convention & Visitors Bureau, for whom we captured the virtual tour for. As the local tourism partner, the Arlington CVB knows its stakeholder’s needs and knows that the AT&T Stadium team has used virtual tour content for years and would appreciate refreshed imagery, especially imagery that would be delivered through our new viewer and 23.3 platform. The Arlington sales and services team plans to use the content to close major events that are prospecting the area for accommodations and venue space. The stadium is one-of-a-kind, with more than 22 flexible event locations that can host up to 8,000 guests, and the virtual tour on this page enables the Arlington team to better sell the stadium and the destination as a whole.

This virtual tour is distinct for Threshold too. With only a handful of stadiums of this size within North America, it’s a special treat when one of our Creators (360° photographers) gets the opportunity to capture one. They each come with their own challenges and special perks! We wanted to check in with our Dallas area Creator, Colton Fults, to ask him a few questions about the experience of capturing such an iconic location:

1. I heard that you’re a Cowboys fan. Is that true? That must have made the experience that much more special.

I’ve been a Cowboys fan for as long as I can remember. I’ve attended numerous games in the stadium, surrounded by 100,000 cheering fans, so being one of the few there made it an especially unique experience.


2. What was the most interesting space that you captured within the stadium?

Other than the field, which was awesome, I think the most interesting space was the Cowboys locker room!

3. What was the biggest challenge of the capture experience for you?

The scale of the capture was a challenge; navigating the 3 million square foot stadium and doing 25 separate tours was by far the most I’ve done. When I checked my step count, I covered 13 miles that day, but it was worth it.


4. You got private access to many spaces within the stadium. What was that like? Any favorites or surprises?

It was an amazing experience. I had the opportunity to explore all the VIP areas, but my absolute favorite moment was the feeling of standing on the field. The person guiding me even joked, “I won’t judge if you feel like running across the field.” I didn’t do it, but the thought did cross my mind.

5. How long did the capture session take?

Five and a half hours. It encompassed 24 different spaces and 187 photos (panos or panoramic images).


6. Is there anything else that you would like to share about the experience?

I don’t think any tour can top that one, I enjoyed every minute of it. I am so thrilled to work as a creator for Threshold, it allows me the opportunity to go places I’d never go, meet really cool people, and experience something new every day. It truly is a dream job.


Explore the virtual tour for yourself!