Optimizing Your Google Business Profile with Immersive View Content

Are you thinking about adding immersive view content to your Google Business Profile?

The ones with immersive video consistently perform better. More clicks. More bookings. More time spent on the listing.

But here’s what most businesses get wrong: they think any video will do.

The truth is, immersive content isn’t just “a nicer video.” It’s a completely different format that mimics what it’s like to walk through your space. 

And when added to your Google Business Profile, it does what photos can’t: build confidence and convert interest into action.

In this guide, we’ll show you what immersive view content actually is, why it works better than anything else on your listing, and how to upload it the right way.

What Is Immersive View Tour Technology?

Immersive view content is a video-like visual that lets potential customers feel like they’re inside your space. 

It’s not a stitched panoramic tour. It’s not drone footage. It’s a 3D-powered experience built from point-based rendering, like Gaussian splatting, that uses AI to reconstruct your space with realistic movement, lighting, and depth.

The result? A virtual “walkthrough” that:

  • Lets viewers move through your space fluidly
  • Shows how a room connects and flows
  • Captures details traditional video can’t—like angles, ambiance, and depth

Most importantly: it’s not passive.

Immersive content creates interaction, not just observation. It invites users to explore. That’s why it drives longer time-on-page, more conversions, and stronger confidence.

Here’s what sets it apart:

Platforms like Aether by Threshold 360 make it easy to capture and customize immersive content in under 72 hours. No drones. No reshoots. No advanced tech skills.

And because the final video can be exported, you’re not limited to one platform. 

It works across:

  • Google Business Profile
  • Websites and landing pages
  • Instagram, Facebook, LinkedIn
  • Email campaigns

Immersive view content turns a single scan into dozens of high-impact visual assets.

Why Google Business Profiles Benefit from Immersive Content

Most businesses upload a few photos to their Google Business Profile and assume that’s enough. 

But static visuals don’t build trust, or visibility.

Google favors listings that provide value to users. That means rich media: videos, virtual tours, and immersive visuals.

According to Google My Business Help, listings with photos and videos get:

  • 42% more requests for directions
  • 35% more click-throughs to websites

Immersive content pushes that even further.

Unlike standard videos, immersive video content:

  • Gives users a real sense of flow, space, and depth
  • Increases average time spent on your listing
  • Encourages conversions by answering questions before they’re asked

Why does this matter?

When users spend more time engaging with your video, clicking around, or watching a full walkthrough, Google’s algorithm takes note. That behavior signals quality. And in local search, quality gets rewarded.

More time on your profile = more credibility.

More credibility = better ranking.

Better ranking = more traffic, bookings, and in-person visits.

Immersive content also creates what most listings lack: momentum. 

When people can move through your space, they start imagining themselves in it. That emotional connection makes them more likely to act.

And while most businesses stop at uploading five generic photos, you’ll be the one giving visitors something to explore.

How to Upload Immersive Video Content to Your Google Business Profile

Leading marketing teams are no longer treating immersive content as a novelty. They are building full strategies around it.

Uploading immersive content to your Google Business Profile (GBP) isn’t complicated. 

In fact, if you already have a shareable video file, like the ones created by Aether, you can get it published in under 10 minutes.

Here’s how:

1. Log into your Google Business Profile

  • Go to google.com/business
  • Select the business location you want to update

2. Open the “Photos” section

  • On the left-hand menu, click “Photos”
  • This is where you manage all media on your profile

3. Click the “Video” tab

  • You’ll see this at the top of the media manager
  • If not, click the blue “+” icon and select a video file manually

4. Upload your immersive video

  • Must be an MP4 or MOV file
  • Resolution: Minimum 720p (1080p recommended)
  • Max file size: 75 MB
  • Max video length: 30 seconds

5. Add a descriptive title and caption

  • Use keywords people search for
  • Example: “Take a Walk Through Our Rooftop Event Space”
  • Include highlights like lighting, layout, or ambiance

6. Publish and wait for approval

  • Google reviews all videos before they go live
  • Most are approved within 24–48 hours

The Future of Google Listing Is Immersive

Google is already pushing toward more interactive, media-rich listings. As consumers expect more visual experiences, immersive content will become the new standard, and early adopters will have the edge.

Those who use immersive video today:

  • Appear higher in search results
  • Stand out in crowded map listings
  • Build trust faster with new customers

And tools like Aether make this shift easy to manage. With a single 360° capture, you can generate unlimited versions of immersive content that fit your brand, your season, and your audience.

If your goal is more bookings, better engagement, and higher visibility in local search, this is the upgrade your listing needs.

Want to see it for yourself?

Schedule a demo with Threshold 360 and see how quickly immersive content can elevate your Google presence.