Press Release 1

March 28, 2023

Threshold 360 Adds Veteran Software Executives to its Leadership Team 

New leaders from Olo (NYSE:OLO) and Meta (NASDAQ:META) to drive innovation and enhance its market-leading sales and marketing  platform across new industries.

Tampa, FL. Threshold 360, the leading virtual tour platform for the hospitality and tourism industries, announced two key appointments to its leadership team. Shane Whitlatch has been named President and CEO and Jesse Taylor has been appointed as VP of Engineering. The appointments highlight Threshold 360’s commitment to driving innovation and technology development in providing a sales and marketing platform built on immersive virtual experiences for its customers. Shane and Jesse join long-time Threshold 360 leader and COO Will Barrett, adding new experience to a stable and well-established management team at Threshold 360. 

Whitlatch brings over 20 years of experience with fast-growing companies including Olo/Omnivore, CynergisTek, FairWarning, and OpenNetwork. At Omnivore, a leader in restaurant technology solutions, Whitlatch served as Chief Revenue Officer where he led all aspects of sales, marketing, and partnerships. Prior to Omnivore, Whitlatch held several senior leadership roles at FairWarning (Imprivata), where he helped grow it from 8 employees to nearly 200 prior to its acquisition by Mainsail Partners and subsequently to Imprivata. He also held senior roles at Cynergistek (Clearwater Compliance) and OpenNetwork (BMC).

“Shane brings years of demonstrated leadership in focusing teams on creating customer value and growing technology businesses based on delivering increasing value,” said Jordan Raynor, Executive Chairman of Threshold 360. “Under his guidance, Threshold 360’s virtual tour platform will help customers across new industries dramatically increase their online lead conversion rates, sales effectiveness, and online engagement and exposure.”

Taylor brings over 30 years of experience in engineering leadership and technology development, having most recently served in a senior engineering management role at Meta, specifically in their Virtual Reality Labs group.  In addition, Taylor brings General Manager and senior engineering experience from the gaming industry, including Electronic Arts, Dapper Labs, NCSOFT and Glu Mobile. 

“Jesse has a strong track record of developing innovative technology solutions that drive business growth,” said Shane Whitlatch, CEO of Threshold 360. “His expertise and leadership, especially in AI and VR, will be invaluable as we continue to enhance our virtual tour platform, providing our customers’ online visitors with a best-in-class experience.”

As the VP of Engineering, Taylor’s primary focus will be on advancing Threshold 360’s technology, including the development of new features and enhancements to the existing platform. He will also be responsible for scaling the engineering team to meet the growing demand for virtual tour solutions.

“I am thrilled to join Threshold 360 and work with a team that is passionate about creating immersive virtual experiences for its customers,” said Jesse Taylor. “I look forward to leveraging my experience to help drive innovation and technology development at the company.”

About Threshold 360

Threshold 360 is the leading virtual tour platform for the hospitality and tourism industry. With a library of over 100,000 locations and over 1 billion views, Threshold 360’s immersive virtual experiences increase lead conversion rates, viewer engagement, and drive business growth for its customers.

Media Contact:

Invado Group