Preparing for a photoshoot can feel overwhelming, but these four basic guidelines will result in beautiful images that will convert into sales for your venue.
No matter what style of space you have to offer guests, great imagery is key to keeping it booked consistently. When the time comes for you to hire a professional photographer, 360º or otherwise, ensuring that your space is photo-ready with these tips will not only help the shoot go along smoothly but also present you and your venue in the best light.
Speaking of light: the more, the better. This helps to illuminate the details of your space and accurately inform your guest of what to expect inside. It also gives a feeling of occupancy, as if a group is expected AND welcome there. Sub-optimal lighting will create a gloomy impression in photos and steer guests away from choosing your venue.
Adhere to branding standards: This will vary from place to place, and maybe doesn’t apply to your property at all, but be sure that you abide by the media standards set by your parent company.
Remove unwanted clutter: This means stow away anything that isn’t in use, i.e. stacked chairs, A/V equipment and wires/cords, tables, housekeeping carts and maintenance equipment. If extra help is needed to move these items, schedule your photoshoot on a day when you are fully staffed.
Showcase multiple setups: If you have the extra hands, we suggest arranging your tables in a variety of setups for different group types – conference, board meeting, reception, etc. This will help guests envision how well their event’s purpose can be met by your venue.
Threshold 360 Creators have enjoyed the privilege of capturing a variety of property types, and we look forward to capturing yours using our best practices.