Bringing Miami to Life Virtually
True to their vision as “a global leisure and business destination that delivers culturally rich, diverse, and innovative experiences inspiring boundless passion in visitors and residents alike,“ Greater Miami Convention and Visitors Bureau (GMCVB) was one of the first destinations in the world to deliver innovative experiences online with Threshold Virtual Tours.
Miami and Miami Beaches need little introduction. From the picturesque beaches and pastel-colored streets, to the iconic nightlife and global cuisine, the destination is a top-ranked vacation spot in the US. Furthermore, Miami’s identity extends far beyond what is initially associated with it, encompassing over twenty unique neighborhoods full of vibrant cultures, people and places. GMCVB goes deeper as well, delivering unique content for prospective and returning visitors, and supporting their local partners and communities through impactful storytelling, partnerships and programs.
In 2017, the GMCVB partnered with Threshold 360 to bring the city of Miami to life online through interactive, 360° virtual tours. Over the past three years, Threshold has created thousands of virtual tours for the GMCVB’s partner locations, enabling visitors around the world to explore Miami virtually, and inspiring them to visit the amazing places that make it a top destination in the world.
“Working with Threshold 360 has been a godsend. When the pandemic hit, we were able to quickly work with them to develop new virtual experiences that allowed us to continue to promote the destination safely.” Josie Llado GMCVB – AVP, Digital Marketing
The GMCVB continues to leverage the Threshold Platform today, generating impressive results including over 57 million Google views. In addition to generating views for their partners on Google, Miami has integrated their Threshold Virtual Tours and Collection Maps on their partner listing pages, in convention and meeting pages, and within their sales materials.
Equipped with virtual tours of the various iconic, colorful and diverse Miami sites, the GMCVB team put together Virtual Miami. Created as a hub for experiencing Miami virtually, this website includes various virtual experiences including videos, webcams, virtual reality and Threshold Virtual Tours. Not only does the curated content inspire and engage online visitors, but facilitates online discovery that directly drives traffic to the GMCVB’s Partner locations. Through Virtual Miami the GMCVB continues to showcase their amazing destination, driving meaningful engagement and thus immediate and future travel.